How Advisors Can Develop a Good Positioning Statement

Positioning, creating perceptions in the listener's mind, is an important aspect of marketing yourself. You must be perceived as "the best" at what you do for your particular marketplace. Every business grows and changes, and your pitch needs to grow and change with it. If your elevator speech is out of date, you're missing one of your most important opportunities to "brand." Kirk Hulett, one of Securities America’s practice management experts, offers additional insights and advice on how to create what he calls a 3-3-3 or elevator speech so you can always answer with confidence when asked, “So what do you do for work?” He steers advisors to Harvard Business School’s free Elevator Pitch Builder, which breaks down the process into five easy steps, provides sample wording, and even provides an evaluation of your pitch at the end. To read Kirk’s additional thoughts, you can go to http://advisorpod.com/PL028 or to read the article in its entirety, click on the link below. Please Click Here To Review the Article