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Income Distribution Planning Marketing - It’s all in the Messaging
We’ve addressed a number of marketing tips here on Advisorpod.com, and we’ve discussed retirement income distribution, but we’ve never discussed how those two topics intersect. The number of advisors choosing to specialize in retirement income distribution continues to grow. So how does an advisor hone his or her marketing messages and tactics to position his or her practice as a credible resource for this critical part of retirement planning?
The main difference between regular financial practice marketing and income distribution marketing is in the messaging. When branding yourself as a retirement income distribution specialist, keep in mind that the phrase “income distribution” may not be familiar to your clients or prospects; it’s largely an industry term. Your target market may not have a clear understanding of how this process differs from accumulation or complements accumulation. Your branding may need to include phrases that help clients recognize the importance of this service, such as “converting your portfolio into retirement income” or “creating income from your investments to fund your retirement.”
Securities America’s “Marketing Yourself as an Income Distribution Specialist” white paper provides strategies and suggestions for adapt marketing tactics with income distribution messaging, from sample tag lines to event ideas.