The New Science Behind Your Spending Addiction

Pleasure now is worth more to us than pleasure later. The choice to spend rather than save reflects a very human?and, some would say, American?quirk: a preference for immediate gratification over future gain. In other words, we get far more joy from spending now than from imagining a comfortable life tomorrow. What can neuroscience add? Are our spending patterns hard-wired? Can we ever turn a saver into a spender? New science unveils how our brain is hard-wired when it comes to spending?and how you can reboot it. To learn more about the neuroscience of spending, click on the link below.